1. Cloud growth
Andrew Dark, manager and co-owner of Custom Planet, a
printing, and branding company believes the use of the cloud will continue to
define the technology trend in 2020.
Dark says, “Cloud software affects the capabilities of our
employees: it offers them greater flexibility and makes it relaxed for them to
work remotely.
The finance department can request payments, order items, and
access all information about our orders from anywhere. Sales managers can
process orders, create quotations, and work with customers.
I believe that the cloud and work from home can encourage
employees to have a better work-life balance and improve job satisfaction.
"
It's the same with online accounting software, with which
you can keep track of your accounts on the go.
2. Adoption of technology
Nat Sharp is a marketing advisor and founder of Sharp
Thinking Marketing. In his opinion, technology adoption will be a key trend and
challenge for small business owners in 2020.
“Many companies think that artificial intelligence (AI) is
still in its infancy, but small business owners cannot afford to ignore it.
Artificial Intelligence can give us an incredible
competitive edge in terms of faster response times and better overall customer
experience. In 2020, we will also see massive growth in chatbots.
Traditionally, they have been frowned upon by marketers, but
as social media platforms become more interoperable and more sophisticated,
small businesses will find that leveraging them to enhance the experience
becomes critical. client and automate your business.
Bots are useful for face-to-face classification and
follow-up with potential customers based on user interaction without creating a
constant stream of e-sales. ”